For Keeps was born from moments I almost gave up, the nights I felt invisible- and thought I wouldn’t survive - most importantly, the days I chose to continue to fight mental illness.

This brand isn’t just about trends, hype, or fast fashion — it’s about bringing awareness—-it’s about holding on when life tries to rip you apart. It’s about the nights I cried in silence, the days I showed up anyway, the nights I let my illness win, and the pieces of myself I rebuilt after losing everything I thought I was supposed to be.

For Keeps is a reminder that even in the darkest seasons, I’m still here. You’re still here. And that matters. We all have a lot to give to this world.

I created this brand after surviving trauma, grief, heartbreak, addiction, depression, anxiety, ADHD and a new diagnosis of Autism and most recently, Bipolar disorder— When you have mental illnesses, there is a kind of loneliness that eats at who you think you are. I had to learn how to breathe again, how to walk again, how to choose myself again. I’m still learning. I had to fight for my life quietly while the world kept moving.

This brand is proof that healing is messy, bravery is uncomfortable, and survival is not always loud but sometimes, it is. Sometimes surviving is whispering, “I’m still here. I’m not giving up.” or screaming “I NEED HELP”

Every design is a piece of my heart and my journey.

Every drop is a reminder that you are not alone in yours.

For Keeps is for the people who carry scars they don’t speak about.

For the ones who love deeply but break silently.

For the ones who survived things they never deserved.

For the ones rebuilding themselves stitch by stitch.

For the ones that have loved ones who suffer from mental illness.

For the ones that lost loved ones to mental illness.

Mental health matters — And it can be trendy in

a— “it saved my life” kind of way.

Your mind, your heart, your story — they matter more than you know.

If you’re struggling, hurting, or just trying to hold on for one more day, please know this:

You are worth staying for.

You are worth healing for.

You are For Keeps.

And if you ever feel like you can’t keep going, please reach out to a friend or loved one or:

988 — Suicide & Crisis Lifeline

Available 24/7. Free. Confidential.

You deserve help, safety, and hope.

For Keeps is more than clothing.

It’s survival.

It’s resilience.

It’s a promise to yourself:

“I’m here. I’m healing. I’m for keeps.”

<3,

Kayla